How to Plan your Launches and Promotions: a mini-course

Course
12 Lessons

This mini-course is designed to help you launch your products and services in the most efficient and least overwhelming way. I've used these strategies in my business, as well as helped other online teachers implement them in theirs. It's a less taxing way to launch and achieve your financial goals without burning out or hustling your soul away.

Buy now

Do you feel like your product launches waste your time, energy, and money?

Do you wish you could just teach and stop the "endless promotion?"

Does marketing your own programs and services feel like a drag?

"I've spent months creating the product and now I still need to market it???"

I know that feeling. Why isn't "just creating" not enough? Why do you have to turn into a used-car salesperson and keep repeating the same pitch over and over again waiting for people to buy?

But what if you changed your mindset about the way you approach promotion?

What if instead of feeling like you're shoving it down people's throats you're actually sharing a story with them, inspire them to change and then invite them along on the journey?

If you're ready to change the way you think about promotion (and start getting actual results) this mini-course is for you.

"Before working with Elena I was afraid to plan anything more than a week or a month in advance. My program launches were sporadic, and I planned as I went. After our advanced planning session, I have a clear picture of what my year will look like, when I'll take a vacation, when I will launch and what. Elena shared with me a helpful launch workflow and an action plan for each launch month, and now I'm relieved. Seeing the big picture created more space in my life, space for my personal life, for my business and for new ideas."

Barbara Rocci, TimetoBeItalian.Com

What you'll learn in the course:

The two types of promotion for different results.
How to prepare people for your launch before you sell.
The workflow that turns your promotion into a step-by-step system.
Financial planning and projections to set realistic goals.
Powerful strategies to use after the product launch.
Ideas for creative promotion (includes templates, checklists +examples).

All this content in bite-sized chunks, followed by actionable worksheets. You will work through 1 section a day (about 30-60 minutes) and can complete the materials in 6 days.

Smart business coaching

for online language teachers

My name is Elena Mutonono, and I help online language teachers work more efficiently as they move away from exhausting 1:1 classes and overwork. I bring my strengths of organization and creativity to help you shape your business around your life and make complicated marketing and promotion tasks clear and manageable.

"Elena helped me reshape my online community by offering less content, charging a higher rate and focusing on building strong connections. To relaunch it, I built more excitement and planned out all the steps (social media posts, live videos, etc.). I was hesitant that it was going to work because the price had doubled and I was producing 75% less content than before. In my marketing I focused on the value of my offer (community interaction and real-life language learning) rather than content, and 21 new members enrolled in 1 week (my community has grown by 40%)! Since then we've had higher engagement and interaction rates. I have more confidence in re-launching My RnR Family in 2 months because the process is manageable and helps me focus on what really matters."

Martin Johnston, RockNRollEnglish.Com

Dive in to see what's inside.

Downloadable materials

Before you begin going through the videos, be sure to download the documents you will need to work on each lesson as you go:

Your workbook
Your financial planner
Your annual planner

How to plan your launches workbook

Financial planner

Annual planner

The video lessons

In this section you will find 6 mini-lessons. Work on them one at a time and follow up with the assignments in the workbook.

Lesson 1: 2 types of launches for your products and services

Lesson 2: The process of finding and preparing your audience

Lesson 3: Financial planning for your launch

Lesson 4: How to launch before enrollment opens

Lesson 5: What to do after the launch

Lesson 6: Improve your launch workflow and build a system

Lesson 7 (bonus): What to do when your launch exceeds your wildest dreams!

Bonus section

In this section, I'm adding 2 printable bonuses that you can use and reuse in the future:

Your launch checklist -- this is your simplest cheat sheet for any launch.
A money-mindset mini-journal: explore your beliefs about money. Without this awareness you may not be able to achieve the goals you want so much.

Your printable launch checklist

Money mindset mini-journal

FAQ

Why should I buy this product now?

Plan your product and services promotion in advance so you prepare your audience and increase sales. Most online language teachers have smaller audiences, so advanced planning is crucial for better results. The sooner you plan, the better prepared your audience will be, the more sales you'll make.

Do I have to complete the course at a certain time? How does it work?

The course is self-paced. After the purchase you'll download a PDF document and you will find all the video + bonus documents links there. It is possible to go through the course in 1 week but you don't have to do that. The course has the content that you'll go back to multiple times.

How is this different from reading books or watching free webinars?

The advice you'll find in this course targets online language teachers who want to build a business online. It is written by an online language teacher who tried and tested every strategy herself and with her own clients. Buying this course is like buying a small version of coaching.

I don't have products to launch and I have nothing to promote. Is it relevant to me?

If you want to create and sell digital products, online courses and coaching experiences this course is your guide to help you accomplish these projects without burning out in the process. Because the tips are focused more on strategy, they continue being relevant despite the fast-changing online world. Plus the planning advice you'll find here will save you hours of busywork in the long run.

I already have courses/products and I've launched them. Is it for me?

If launching anything sends you in a state of a heart attack, if promoting on social media makes you feel like a sleazy used car salesperson then yes, this course is for you. Imagine launching without stress, burnout and fatigue. The $95 is well worth it.