"I love teaching but hate selling."
"Why do I have to sell? Can't people just come and buy?"
"Selling is not for teachers."
"I wish I could hire someone to sell for me."
"My problem is that my audience has no money to buy."
"I love my program (course/lessons), but why isn't anyone buying it?"
I'm familiar with these phrases because I used to say them and believe them. I believed that as long as I created something amazing, I didn't have to sell. As long as I did my job well, people would bring their friends!
That led to perfecting my course or offer to "make sure" it would sell itself. It also led to buying multiple courses on how to create courses to make sure that my product was absolute BEST (and I wouldn't have to sell it!)
Except it didn't work like that. I still had to talk about my product, learn how to sell and see myself fail many times before anything would start working.
And all along I resisted learning how to sell because I was afraid of sounding salesy. But...
is not about pushing the product?
is about serving your clients?
is not about convincing?
is about inviting?
Imagine you could sell more naturally, without pushing our insisting.
Imagine you could do it with confidence and without shame?
If that was the case, how many more people would benefit from your work?
Unlike many other courses, we focus on the following areas:
Understanding the roots of your sales and money shame.
Changing your mindset about making offers and asking for money.
Taking assertive action instead of expecting others to come to you.
There are audio lessons to help you understand concepts in a non-threatening format. There is a small support group and a chance to connect with the coach through Voice Chats and in private sessions. There are reflection tools and practical tips to help overcome mindset blocks and your client's objections.
And once you start taking action with support and reassurance, results will follow.
Daniela Fries, a teacher of German.
Vera von Flüe, "Speak German Now."
"I have participated in Elena’s asynchronous group program “Mindful Sales”. It exceeded my expectations. Within a few weeks I got to a mindset shift which has enabled me to get into action more quickly than ever before. I am even surprised myself by how big of an impact this has on my business. Just showing up and moving forward despite initial doubts and hesitations, doing it anyway – that’s exactly what Elena’s valuable teachings do to you – you will see it yourself! Thanks to the program I reshaped my offer, got new clients and am not just willing to move forward, but I actually am moving forward."
This is a live online program that combines educational, reflective and interactive components to help you change your relationship with selling so that it no longer scares you or your potential customers.
Dates: next cohort starts on October 27, 2026.
12 audio lessons (10-25 min long) to understand sales better (see below).
A workbook with weekly assignments + selling challenges + journaling prompts.
A cozy group chat via Telegram.
Private coaching support via voice messages on Telegram (see below).
1 group Q&As via Zoom (live and recorded).
1 private session.
Access to all materials for 1 year.
No more than 5 people.
By the end of the program you will feel a lot more confidence about making your offer, talking about your work in creative ways and connecting with your audience with intention and assertiveness. You don't have to wait until you finish the course to implement any of these lessons. All tasks are actionable, ready for you to implement and evaluate. The journaling prompts help you get to the bottom of your fears of selling, hate of money and the crippling grip of scarcity. Discover how selling can be about serving and making change happen.
The topics may shift a bit as the program is live and some questions need a deeper dive. Bonus recordings will be available.
Each week you'll get 2 audio lessons with practical assignments around selling your offer. You'll try a variety of ways to sell, but you'll focus on 1 offer and the audience you already have (even if it's only your 1:1 students).
Week 1: Money and your offer.
A: Money stories and scenarios. How we unintentionally confirm and relive the stories we believe about money.
B: Selling is about believing. How to build belief around your offer (product/program). Setting believable pricing.
Week 2: Selling free and paid offers >> is there a difference? Sales funnel introduction.
A: Selling is serving: creating valuable experiences for your learners.
B: Selling is vulnerable: processing failure and learning to fail forward.
Week 3: Showing up and selling.
A: Selling is creative: different ways to talk about selling and making offers.
B: Beyond the money exchange: why selling is more than money in the bank.
Week 4: Sales goals for product/program launches.
A: Setting flexible goals and tracking results creatively.
B: Observing your thoughts throughout your launch and supporting yourself.
Week 5: Monthly financial planning and evaluating.
A: Setting goals and making a plan.
B: Evaluating and making mature decisions.
Week 6: group coaching session
Bonus mini-course to all participants: a 6-part audio-series called Mindful Launch + lesson scripts and my launch email sequence.
Included also is a small group chat where you can ask your questions, get answers and interact with each other.
Bonus mini-course on How to respond to objections: several lessons that help you deal with the most common objections your students have when buying from you, the objections that deal with time, money and status.
Finally, the program includes 1 private session plus weekly private coaching through voice chats -- ask any question.
My name is Elena Mutonono, and I've been teaching and coaching online full-time since 2010.
It took me years to learn to sell without feeling embarrassed about my offer. I won't tell you it was easy and smooth. To get to smooth I had to make a lot of mistakes and discover what sales style works for me.
There's no one "right way" to sell. But selling does require that we show up, become curious, open to learning and making (a lot of) mistakes.
Which is why, it's best to learn it with a group and a coach who can provide support and quick help when you need it.
I've got some answers...
The course is designed to combine new information (learning), integration (journaling, reflecting), coaching through voice chats, small challenges and group interaction. So the short answer is -- it's best if you don't join if you don't plan to follow the course with the group.
You can however choose to join the course and go through it at your own pace, if you'd rather forgo coaching.
It depends on the day. On average, listening + writing will take you between 30-40 minutes a few times a week. There'll be a small chat and you can send your questions to me via voice chats. Then there's the implementation, but it'll be a part of your business routine.
You don't learn selling when you create a course to sell. You sell (or don't sell) your lessons. You sell (or don't sell) your group meets. You even sell free speaking clubs or workshops! Selling is beyond just 1 specific product. If you don't have a course, you can practice selling your lessons or your speaking program or even a free club, beyond the people you know.
It depends. You might be not into it, but are open to learning and curious. If so, please join -- you'll discover a lot. But if you're against any kind of mindfulness practices and are looking for some quick sales funnels tricks, this is definitely not your course.
All sales are final. Please read the page and/or contact me through here with any questions.
You get to access all the materials on this platform for 1 year. You can download them on your computer and keep forever. They will also stay in our private channel on Telegram.