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Elena Mutonono/Instagram for language teachers
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  • $150 or 2 monthly payments of $85

Instagram for language teachers

  • Course
  • 50 Lessons

This course is for online language teachers who want to use the tools of visual storytelling and marketing to grow their audience and attract ideal clients. This course focuses on 3 things. 1. Strategy -- by showing WHY you post or don't post. 2. Ideas and templates -- to get your creativity flowing without effort. 3. Mindset shifts -- to overcome resistance and fears that keep you where you are. + Extra hacks.
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Can Instagram help you sell your work?


Is your Instagram account full of posts about language rules, pronunciation tips and words of the day? Let me guess: it’s not working well, is it?

You put so much effort into it, and all you get is five measly likes and random comments from your best buddies or bots. Where is the herd of loyal followers and a flood of sign-ups for your new course all those popular blog posts promise?

Maybe selling on social media doesn’t work at all?

Oh yes, it does. Just not by posting language tips or asking people to DM you for lessons.

What you need is a thought-through strategy to find your ideal audience and convert them into email subscribers, to gradually build rapport and win their trust so that when you do have a course to sell they’ll be the first in line to enroll.
What if you could open your Instagram account and…

  • See an account you want to share with others
  • See an account you want to show up for
  • See consistent growth in likes, viewers, and followers
  • Know what to share and what to talk about because you now have a plan
  • Know that your audience wants to hear (and eventually buy) from you
  • Know how exactly you’ll turn all that IG love into money, but at the same time 👉
  • Feel like you’re just being yourself and having a good time rather than “doing marketing”
The course is focused on strategy, ideas and templates -- all to make your life on Instagram easier. Spend less time crafting your post and more time engaging with your audience, growing your community and your mailing list. Create opportunities for your growing audience to engage with them so you know how to help, what products and services to create.

"Instagram for Language Teachers" is self-paced, so you don't need to show up at a certain time on Zoom, but you can ask questions in the comments and I will respond to them within 24 hours (Mon-Fri).

Sound like a plan?

Then join the course, work through it on your own pace, implement the lessons you're learning on your account and use the many ideas and templates I'm offering to you inside.

"Wider reach, double engagement and stronger confidence"

"I had an Instagram account for more than half a year, but I couldn’t figure out why no one seemed to want to leave a comment or subscribe to my list.

After implementing these strategies, I started posting different images, gained more courage in sharing my own pictures, and concentrated on telling a story instead of patronizing my followers. This made a huge difference – my new posts got twice more engagement and had a much wider reach."

Tetiana Bilokin, @tetianabilokin

Meet the author of the course:

Smart business coaching

for online language teachers

My name is Elena Mutonono, and I help online language teachers work more efficiently as they move away from exhausting 1:1 classes and overwork. I bring my strengths of organization and creativity to help you shape your business around your life and make complicated marketing and promotion tasks clear and manageable.
I've grown two accounts on Instagram and used them to build rapport and clientele that now buys courses, programs and joins my paid community. And I've done everything on my own terms, not obsessing over numbers but fostering connections and interest. If you enjoy Instagram and have tried to make it work without much progress, this course is for you.

Inside the course:



Please note this course is not for brand-new Instagram babes. There will be no technical information on what to click to upload a photo, how to tag someone or how to create reels. There are plenty of basic videos on Youtube and if you've been on Instagram for some time there's a chance you can figure it out.

Audio lessons

All lessons are bite-sized and delivered via audio. Download them and listen while walking your dog, cleaning or doing laundry, cooking or relaxing on the couch. Not into listening? No problem! Each track comes with a script: download, print out, read and take notes in the margins!

Templates and worksheets


If you have a heavy teaching load it's hard to come up with "fun and exciting" ideas for your posts, stories and reels. I got you covered! I've generated a bank with over 100 ideas and templates that are ready to use! In the meantime, the worksheets will give you enough space to come up with your own ideas and strategies for the future. Once you begin posting using prompts, watch out: your ideas will start flowing, too!

Digital content planner, sketch sheet and tracker

Make your ideas a reality: jot them down in your own planner and set the deadline for publication. Draw your own grid on your sketch sheet and track your progress using the tracker. Most importantly, celebrate your tiny wins and share them inside the course -- we'd love to hear what you're learning and how your Instagram strategy is improving!

"More likes, more views and a naturally growing account"


I was following all the traditional blogging advice but was struggling with engagement and visibility. But then I attended a webinar where Elfin spoke about selling on Instagram and finally understood what I need to do to on Instagram to help my business.

After I applied her tips, I saw more likes, more stories viewers and more visibility for my posts in general, and my account has been growing ever since.

Barbara Rocci, @timetobeitalian

Contents

All the lessons at one glance.

Introduction and what to expect

A Manifesto for this course.
A manifesto for this course.
Set your Intentions: a workbook
Printable planner for your Instagram

The Basics: how Instagram can change your business.

How Instagram can change your business.m4a
How Instagram can change your business.pdf
Research hashtags workbook

Tackle your mindset first

Mindset workbook
Lesson 1. How to change your thoughts about IG without sabotaging yourself
Script 1: change your thoughts about Instagram.
Lesson 2. How to come up with the kind of content you'll enjoy creating.
Script 2: Come up with the kind of content you'll enjoy creating.
Lesson 3. The mindset shifts to help you build authentic connections online.
Script 3. Mindset shifts for building an authentic community.

1. Strategy

Strategy workbook.
Lesson 1. How to nail your niche, theme and bio.
Script 1.1: niche, theme and bio + call to action
Lesson 2. Map your client's journey.
Script 1.2: Your ideal client's journey.
Lesson 3. How to help your clients find you.
Script 1.3: Help your clients find you.

2. The art of writing a post that moves people to action.

The purpose of posts
Types of posts and their structure.
Script 2.1: Types of posts and their structure.pdf
30 ready-made ideas for posts.pdf
Posts workbook.

3. Stories that connect.

The purpose of stories
What to post in stories.
Script 3.1: What to post in stories.
30 ready-made ideas for stories.pdf
Stories workbook.

4. Easy reels.

The purpose of reels
What to post in reels.
Script 4.1: What to post in reels.
30 ready-made ideas for reels.pdf
Reels workbook.

5. Lives and collaborations.

The purpose of lives and collaborations
20 ready-made ideas for lives.pdf
Lives workbook.

6. Marketing and sales principles.

Marketing and Sales workbook.
Lesson 1. What to post during your launch.
Script 6.1: What to post during your launch.
Lesson 2. How to write a non-sleazy promotional post.
Script 6.2: How to write a non-sleazy promotional post.
Lesson 3. How to use DMs to sell and increase engagement with your potential customers.
Script 6.3: How to use DMs to sell and increase engagement with your potential customers.

7. Phone photography basics.

Phone photography basics (a video tutorial)
Phone photography: download the slides

More support?

10 Strategies to inspire action on Instagram
Book a bonus session now

Have questions? I have answers!

"I just created an account yesterday, will this work for me?"

This course is not for beginners. If you just signed up for Instagram, take some time to learn how to use the platform (post, tag, use hashtags, create simple reels, different types of stories). The course will work best for those who already know how to do the basic tech stuff on Instagram.

“What do I need to participate?”

You’ll need an Instagram account (duh!). It's a big plus if you have a business email account + an account with an email marketing software (Mailchimp/Mailerlite, etc) -- that will allow you to implement the action steps in the strategy section. If you don't have those yet, this may be something you will need to add while you're working on this course. It’s great if you have a website, but not a must.

“How much time do I need to invest into this course?”

You can pick your own pace. However, if you would like to complete the course in 5-6 weeks, you’ll need about 2.5 hours a week to go through the teaching materials and about half an hour a day to do the assignments. But since the assignments include posting on Instagram, those 30 minutes a day will be you actively growing your business.

“I already have an account. Will I have to start from scratch?”

You won’t need to start from scratch, of course. But you’ll probably have to change the direction and – depending on the number and quality of your followers – unsubscribe some of them.
We don’t recommend multiple Instagram accounts, because you’ll get burned out trying to grow them all at once long before you see any sales.

“What if my audience isn’t on Instagram?”

If your clients are busy professionals, then this course is indeed not for you. But if your clients love to travel or learn languages for pleasure they are most certainly on Instagram. In this course, you’ll learn how to find them and make them notice you.

“I already have many followers. Won’t this course be too basic for me?”

Are those followers also buying your courses like hot cakes? Then great. Don’t take this course.
But chances are, you’ve noticed that the number of followers doesn’t indicate a thriving business and, while your followers keep liking your posts, they aren’t buying your courses.
In this case, you’ll benefit from this course learning how you need to change your strategy on Instagram and how to convert your followers into paying clients.