How to Increase your Prices: a Mini-Course

Course
20 Lessons

If you're stuck with low prices and are afraid to raise them, this course is for you. You will learn how to price and launch your services, "stack" your products in a smart way so you spend less time marketing and plan your finances for a more profitable business. Included in the course are several tools like a budget template and profitability calculator, as well as a series on creating your product.

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Are you exhausted from working too many hours and teaching clients for nothing?

Wondering how you can go from charging $15/hr to $50 or more?

Tired of telling your price and not hearing from your potential clients again?

You want to charge more for your classes but you doubt that people will afford it.

You know that a price increase involves more than changing a price tag, it has to be strategic and sustainable.

Join this course to learn how you can increase your prices, without sleazy tactics and pressure.

What other teachers have said...

"Before working with Elena, I was terrified of raising my prices. I was sure most of my clients would leave me with even the smallest increase. Elena helped me focus the message of my business and attract clients who were ready to pay higher prices. Since joining Elena's community, I've increased my prices by 30 percent. Now, I attract more of my ideal clients and don't worry about losing them then I increase my prices." ~ James Levin from English Arrow

In this self-paced mini-course you'll learn:

How to move away from charging by the hour and sell results instead
How to package and pitch your services without feeling salesy
How and why you should create a digital product or several of them
How to make sure your small product sells your bigger products
How to keep growing your community so you don't run out of clients
How to sell out your products and services
How to plan your finances and projects

You'll be learning all that in bite-sized chunks, followed by actionable worksheets and ready-to-use templates.

Smart business coaching

for online language teachers

My name is Elena Mutonono, and I help online language teachers work more efficiently as they move away from exhausting 1:1 classes and overwork. I bring my strengths of organization and creativity to help you shape your business around your life and make complicated marketing and promotion tasks clear and manageable.

What other teachers have said...

"I started off my online teaching journey charging 15€ an hour. I have played around with a lot of Elena’s techniques (reducing the length of classes but maintaining the price, creating programs etc). When I first ran a program, it cost 50€ per person and the 1:1 version was 100€. Now I’m planning to run a new group program at 125€ per person with a VIP 1:1 program costing 375€. These prices feel like a good stretch and will make it easier for me to cover my business costs and pay myself properly!" ~ Cara Leopold from Leo-Listening

The 5-lesson mini-course

The mini-course consists of 5 short lessons. Before you watch each lesson, download and read through the introduction. Print out a few pages for your use and go through each section one lesson at a time.

Download the workbook now

Lesson 1: How much do you charge?

Lesson 1 Add-on: A budget template

Lesson 1 Add-on: Profitability Calculator

Lesson 2: Package, Pitch, Launch

Lesson 3: Stack your services in a smart way

Lesson 3 Add-on: My "Matryoshka Doll" Packaging

Lesson 4: Sales funnel and beyond

Lesson 5: How to Plan your Finances

Lesson 5 Add-on: The Opted Out Financial Planner

Bonus section: Interviews

In this section, you will hear interviews from teachers who have tried creating and selling programs or productized services.

An interview with Marco Treglia

An interview with Lucy Samuels

Bonus section: behind the scenes of this course creation

In this 8-part series I take you behind the scenes on my process of creating the course. To make it more applicable, I show how I created the first iteration of this course on a different platform.

In your workbook you'll find the process broken down into steps so you can use it as a guide to create your own digital product.

How to choose a topic

How to design a simple cover

How to write copy for your sales page

How to anchor the price for your product

How to make an announcement on social media

How to write a sales email

How and why you should build urgency into your products

How to make your course actionable and digestible

FAQ:

Why should I buy this product now?

Raising your prices involves more than changing the price tag. It's a strategic move that includes some deep mindset work and a smart redesign of your online services. The best time to start raising your prices is always now. This is how you'll get to charge X5 in a few months with confidence. The materials in this course will also help you learn how to create more space in your business so you can design new products and services.

How is this different from reading books or watching free webinars?

The advice you'll find in this course targets online language teachers who want to build a business online. It is written by an online language teacher who tried and tested every strategy herself and with her own clients. Buying this course is like buying a small version of coaching.

I've been in business for some time. Is it relevant to me?

If you're already building momentum in your business, working smarter, running courses or membership communities, and selling your packages at the price you desire, you might find my mini-course on how to plan your launches more helpful.