Many teachers dabble in Facebook ads, only to find them wasteful.
In my experience there're 3 reasons for that:
not knowing your audience, your offer and why this offer matters.
winging the ads (hiring someone to do them when you don't know how to set them up is the same).
not knowing how to sell.
If you don't know your audience, you'll be sharing an ad with people who don't really care or will never buy.
If you don't have an offer or understand how it will help your audience, you'll be selling a cat in the bag.
If you wing your ads, well, I think you know why it won't work. You need to educate yourself how to run them.
If you delegate your ads to someone else, but don't know much about the set up, you run the risk of wasting money and not being able to troubleshoot.
If you do run ads well and bring lots of leads but have no idea how to sell to them (or feel icky about selling), this can be a waste as well. The people that join your list will want some kind of a service offered to them. If you're afraid of sounding salesy, you're not helping them.
This course is for people who want to learn how to set up ads successfully. This is for people who don't want to wing them.
This course however will not help you figure out your niche or offer or improve your sales skills. At the end of the course I'll share some resources on this.